It is also useful to include testimonials that confirm the credibility of the offer. The newsletter subscription form must be clearly. Visible and easy to fill in and accompanied by a call to action that convinces the user. To press the “send” button.ebooks are a classic but very useful content. For your subscribers, usually a downloadable pdf o. Discount codes that are very useful and requested, especially. If you want to not only increase the number of subscribers to the newsletter. But also lead users to. Purchase whatsapp marketing service your products or services. Free training , such as a video course or a webinar., is a very attractive lead magnet especially. For those who sell training courses or software. Finally, case studies and statistics. Are often offered as inviting content for users who can thus learn and. Draw inspiration for their specific case.
Organize a webinar
The beauty of webinars (online information seminars) is that those who want to participate leave their email address before being able to attend. They are very popular as a form of dissemination and information and for those who create them it is relatively easier than writing an entire article . Sometimes it is a matter of an hour of live in which you explain your method and answer questions, they are easy to prepare and manage, in the comfort of your own home or office.
It is a different system from the blog where anyone can enter without leaving any contact and read the contents, the webinar is more “controlled” and whoever wants to participate must leave their email, thus obtaining access.
Use Cliffhangers
In the world of cinema and tv series. The cliffhanger is a narrative device used to leave the viewer “hanging”. At the best moment, usually the ending.
In the world of marketing and blogging the concept is the same. It is about writing an article of clear interest for our audience and providing. The second part only once they have signed up to the newsletter. Through a downloadable pdf. For example, or after signing up to the newsletter receiving the follow-up immediately. Or even signing up to the. Newsletter to be informed when the second part. Of the article will arrive on the blog.
Why use this strategy? Because, as we said before, the blog works differently. The user can read without leaving contacts and usually. When top 5 free enterprise resource planning systems rated he gets the answer to his questions he doesn’t come back, unless there is a good branding job. Such that the brand’s reputation is placed as authoritative.
This system “translates” the blog into an Email Marketing tool to increase contacts to your Newsletter.
Use Referral Marketing
Referral Marketing is simply word of mouth , whether online or offline, it is a very useful sales strategy because it exploits a cognitive bias: we are more likely to take as true (or give more credence to) what is told to us by relatives, friends and people close to us.
An example of Referral Marketing is to offer a discount coupon or a gift when you bring a friend to the service . “Bring a friend and get a coupon on your next purchase!” is a classic case of word of mouth lent to marketing.
In essence, it is sufficient to act as for the cliffhanger and also ask customers to share the initiative with their friends, on social media or other channels.
Use sweepstakes
We left the most interesting system for last, capable of increasing newsletter subscribers in a short time.
Just think of the contests where the prize is a latest-model television or smartphone or even a gaming console. It is also very advantageous to ensure a consolation prize, or some form of generic recognition for the participants.
A contest is more effective, of course, if it is organized in a reasonably short period of time. therefore not last for years.
The risk of this method is that often, also to avoid receiving spam, people use non-primary or rarely used emails to register material data for the contest and this results in inactive and useless contacts.
Ideal platform for sending Newsletters: 4Dem
You’ve read this far and you’re probably thinking: ” Okay, these are strategies and tips to increase my newsletter subscribers, but what concrete platform can I use? ”
With 4Dem you have an almost infinite range of possibilities between the creation of email marketing and SMS marketing campaigns; generation of forms to increase your newsletter subscribers and creation of landing pages.