Managing a brand’s online reputation is of utmost importance for companies as it helps them build better relationships with customers, as well as prevent and react in time to a reputational crisis.
Almost half of companies with online brand reputation management use AI tools for this purpose
Recently, various artificial intelligence technologies have emerg in business that can also be appli in online reputation management strategies . In this article, Capterra investigates the status netherlands whatsapp number data of the use of artificial intelligence (AI) in the online reputation of brands, what benefits it has for companies, as well as the challenges and expectations of those organizations that have not yet integrat it but plan to do so in the coming years.
For this report, Capterra conduct an online survey of 353 employees in Mexico to find out that their company has a strategy to manage the online reputation of their brand and that they are i organic posts in story nvolv in the process. Read the full methodology at the end of the article.
The first part of this study reports on the importance of software for managing a brand’s online reputation. Virtually all companies that carry out this strategy use software and are satisfi with the results. The three most commonly us programs for this task are social mia monitoring software , brand managemen rich data t software , and survey software .
If, for example, artificial intelligence technology is add to these tools, processes and results could be optimiz and improv. But what is artificial intelligence for online reputation management?
How do artificial intelligence tools help manage a brand’s online reputation?
To manage a brand’s online reputation, AI can help with processes such as monitoring comments on social mia, identifying and responding to negative opinions or reviews, analyzing customer sentiment, and pricting potential risks to the brand or business’ reputation.
The study indicates that almost half of companies with online reputation management strategies use AI tools for this purpose and slightly less than the other half do not currently use it but intend to integrate this technology into these processes.