Have you noticed in recent years the increasing number of websites locking their content behind a paid gateway or login? And how about the increasing popularity of subscription models ? Today you can meet this type of business model on platforms such as Patreon, Herohero and Forendors (formerly Pickey), which are based on this model, but also on YouTube, Forbes or Spotify, which still have a large majority of their content for free, but for a membership fee section hides exclusive features or content.
What is behind the increasing tendency of websites to create member sections? Why should you also have a member section on the website? How to create it? And how to use it to the full? We will try to answer all this in today’s article.
A separate part of the site
Member sections allow content to be made available to registered users . The website can thus be divided into a section for regular users and a section for members. A typical example is the websites of associations or companies, which have various documents, meeting minutes, etc. located in the member sections.
Similarly, e-shops can also use the members’ section. Here, registered users can have access to products or services that are inaccessible to regular visitors. Typically, these are retail and wholesale price lists , additional services, etc.
Last but not least, you can use iran phone number data the members section to view premium content, which may or may not be subject to payment. Most often, these are various webinars, courses, articles, posts or files .
Obtaining user data
The membership section incentivizes users to register to gain access to exclusive content or features. Thanks to this, you will get valuable information about them , such as their preferences, behavior on the site, purchase history or even demographic data . This information is key to understanding your customers’ needs and interests. You can thus better personalize your marketing page on how users can campaigns , which then have a much higher chance of success and are not associated with high costs.
The members section also gives you an ideal space for upselling and cross-selling . Based on users’ purchase history and interests, you can suggest additional products or services that might be of interest to them. This allows you to increase the value cz lists of each individual customer and maxim.