Is your digital content engaging and engaging or leaving your audience unimpressed? An Intel study found that digital communications get 400 percent more attention than static signage. There are a myriad of digital communication strategies and as technology advances, so do the capabilities of content. Less than a decade ago, content was primarily static images with little to no animation and was usually low-quality. Advances in LED technology have allowed for eye-popping animations and transitions. With these new advancements, content can now be engaging, interactive, and immersive.
Here are some general rules to help you design effective digital communications:
1. Goals
The purpose of the content is to guide your digital content strategy and drive engagement. Defining the goal is the first step in designing content because it helps guide the flow and attitude of the communication.
2. Audience
A critical part of digital content design is determining the target audience. Content must be relevant to the audience or it will lose its appeal. Certain audiences, such as children or the visually impaired, require different communication strategies and layouts.
3. Viewer attention span
Most studies agree that marketers have eight seconds or less to capture a viewer’s attention. To capture people in that short period of time, the most important messa korea telegram data ge needs to be delivered in the best possible way, displayed and interpreted visually within the first eight seconds.
4. Contrast
For good readability of a text, use contrast with as many colors as drop use this tool only possible. Contrast between the foreground and background is one of the most important factors for readability at any distance. If colored text is used on a light background, the contrast is not attractive; the optimal contrast results in white text on a dark background. that the text c cmo email list an be read from a greater distance.