Content marketing efforts can go to waste if you don’t do it right. There can be several reasons why deleted content does not respond. Now let’s look at four essential ones.
1. You do not maintain a uniform tone of communication
Your company should look the same on the web, social networks and e-mail. Consumers of your content should know it’s you from every text and image.
The first important thing is to address the target audience in the same way everywhere – “the language of their tribe”. To find out what the language is and start using it, you need to get to know your mexico whatsapp number data customers well and understand their needs. Discussion forums, groups on social networks , comments on various articles, etc. will serve you well for this . Focus your attention there.
Then create personas from the information obtained.
Create personas to better understand your customers
Personas in the context of content marketing are fictitious people who could be suitable consumers of our content. You can think of them as profiles of the people you will be creating content for . After compiling a profile or profiles, you will be able to imagine specific people and realize what their needs are, what problems they need to solve and what they are not interested in. Accordingly, you will not only come up with suitable topics for content marketing, but focus on what is essential at all times also that important style of communication.
For each persona, you should identify :
The name – the persona will become much more real and you will be able to talk about it specifically.
Appearance – you can draw it, use a real photo of your customer or find a suitable one on the Internet.
Income – this information will be used to determine what social shopping data class she probably belongs to and what patterns of behavior we can expect from her.
Work – a persona’s needs and characteristics may depend on the content of their work.
Status – is it a married man or a divorced woman?
Children – significantly influence the persona’s decision-making and create other needs.
Location – What country and city does the persona live in? In a village in nature, or in a housing estate in the middle of a big city?
Age – the importance of this factor is probably clear. Generation Z behaves differently than Millennials, and Millennials behave differently from Generation X.
Spending Free Time – Determine how much free time the persona has, how they value it, and how they spend it.
What a typical day looks like – imagine what time a person gets up, what they do, how and when they go to work, how a typical afternoon goes and how they usually spend their evenings.