In the last article, we presented in detail one of the most important metrics of email marketing – the rate of expansion of the contact list . Today we will build on it and show you how you can collect contacts that you can then reach through your campaigns.
How to contact new customers?
Let’s make one thing clear at the beginning – in this article we will focus on end customers , whose contact database expands a little differently than in the B2B segment.
Do you want to know how to effectively reach company repre netherlands whatsapp number data sentatives and get their email address? Get inspired in our article 9 tips on how to expand the database in the B2B segment .
Are you interested in the same thing, but for the B2C sector ? Then con how I do in-house consulting working with client teams tinue reading. We have 5 specific tips for you that are guaranteed to help you.
The so-called lead magnet is one of the most effective techniques to get contacts. This is not a new tool, yet many people still do not know what this method is and how to use it effectively. This is bon shopping data us content that visitors to your website or social media profile will receive in exchange for their email address :
1. Offer them something useful for free
e-book,
case study,
infographics,
podcast,
video,
webinar.
However, the given content must be relevant in order to appeal to the visitor or solve the problems they are currently facing.
So a real estate agent could offer a downloadable e-book on. Their website describing “10 things to look out for when buying a property”. The operator of the water park under Ještěd can prepare. T short PDF material in the style of. TWhere to take children when it’s raining in Liberec” – and of course include. Their water world among the tips.