The return rate (in English “bounce rate”, often stat only under the abbreviation BR) is a basic e-mailing metric that plays a fundamental role in evaluating whether the campaign was successful or not. Therefore, it deserves a separate article so that you know everything you ne to know about it. Brief, clear and to the point. So let’s get to it.
What is the rate of return?
This parameter shows how many messages bounc for s poland whatsapp number data ome reason without being deliver to the recipient’s mailbox.
How is the return rate calculat?
You get data on the return rate automatically in almost all e-mailing tools . You can find it using this formula:
(number of undeliver emails / number of sent emails) × 100.
If you did not successfully deliver the last newsletter to 5 recipients, although it was sent to 100 different addresses, the bounce rate of that campaign will be (5 / 100) x 100 = 5%.
Why is it important to track return rates?
BR is one of the most watch metrics in all of emailing because it clearly how I spent the work week running more than 111 kilometers shows how high-quality and up-to-date your contact database is .
Doing things unnecessarily is a waste of work, even if it doesn’t ac shopping data tually cost you any time and (probably) money, but above all it spoils your statistics and your reputation . And there’s really no point in repeatly sending emails to recipients who won’t receive them .
What are the types of return rates?
The reasons for non-delivery are divid into two groups.
Soft bounces occur, for example, when the recipient’s mailbox is full or temporarily unavailable , or your message is too large.
On the other hand, hard bounces refer to a situation where a message cannot be deliver to the desir address permanently . The reason for the “bounce” most often lies in the non-existence of an e-mail address, domain name or target blocking by the recipient’s e-mail server.