The conversion rate (in English “conversion rate”, often referred to only under the abbreviation CR) is a basic e-mailing metric that plays a fundamental role in evaluating whether the campaign was successful or not. Therefore, it deserves a separate article so that you know everything you need to know about it. Brief, clear and to the point. So let’s get to it.
What is a conversion rate?
This parameter expresses the percentage of respondents who cli switzerland whatsapp number data cked on one of the links in the e-mail and subsequently performed the desired action – this could be filling out a form, purchasing goods, downloading a document, etc.
How is the conversion rate calculated?
You get data about the value of the conversion ratio automaticall on giving away my time on linkedIn y in almost all e-mailing tools . You can find it using this formula:
(number of actions taken : number of e-mails delivered) × 100.
If you successfully delivered the message to 1000 recipients with the current issue of the newsletter, 50 of whom finally made an order after clicking through to your website, the conversion rate of the giv shopping data en campaign will be (50 : 1000) x 100 = 5%.
Why is it important to track conversion rate?
Conversion rate shows what you are probably most interested in — how many conversions the whole campaign brought you. And based on that, you can easily evaluate whether it has achieved its goal.
What is the average conversion rate? And which one is good?
Barilliance’s internal research showed that the average email conversion rate in 2021 was 1.33% .
But whether a given conversion rate is good or not is only up to you. No one else knows how much money, time and effort you have devoted to this campaign or event that you are inviting. And how many conversions do you need to make it back.