Your emails have polished copy and attractive graphics, you thoroughly segment your audience and use the right campaigns. But you can do even more. Make your email messages accessible to often-forgotten subscribers.
What is accessibility and who is it for?
What does accessibility actually mean? For example, imagine that a visually impaired person using a screen reader has no way to find out exactly what the new collection you’re introducing them to qatar whatsapp number data in an email looks like because the images don’t have alt text.
It is not such a unique situation, given that, according to estimates, more than a billion of the world’s population lives with a health handicap . In the Czech Republic, you will find approximately 1.1 million people over the age of 15 who have some kind of disability. The reasons why making your e-mails available to the people a page on how users can ffected in this way will help you are easy:
reach a wider audience,
you stand out from the competition ,
you will strengthen your own brand,
increase customer engagement ,
you minimize the legal risk.
Regarding the latter point, nearly 11,000 federal accessibility-related l shopping data awsuits were filed in the US in 2020 . We can only guess how long it will take before such cases start to be solved in the Czech Republic.
3 basic aspects of e-mail disclosure
Disabilities that complicate the consumption of the content of your newsletters are, in particular, the following:
Mental limitations that affect attention, understanding or problem solving.When creating emails, use a simple presentation, avoid technical language, give clear instructions.