The unsubscribe rate is a basic e-mailing metric that plays a vital role in evaluating whether the campaign was successful or not. It deserves a separate article so you know everything you need to know about it. Brief, clear and to the point. So let’s get to it.
What is the unsubscribe rate?
This parameter shows how many of your email recipien saudi arabia whatsapp number data ts have clicked on the unsubscribe link – and thus no longer want you to send them anything.
How is the unsubscribe rate calculated?
You get data on the unsubscription rate automatically in almo contact you soon submit a st all e-mailing tools . You can find it using a formula:
(number of unsubscribes from the next subscription / number of messages sent) × 100.
If you have 1,000 contacts in your database and 10 of them unsubscribe after th shopping data e current issue of the newsletter, the unsubscribe rate of the given campaign will be (10 / 1000) × 100 = 1%.
Why is tracking unsubscribe rates important?
The unsubscribe rate is a kind of indicator of whether or not the recipients find your campaigns interesting or useful .
However, the unsubscribe rate is not a purely negative parameter. This is a common phenomenon, which represents the ongoing renewal and cleaning of the addressee list . And sometimes it also saves you work and is even beneficial, because you should delete contacts who repeatedly do not open your messages after a certain period of time.