FICO did a cash cut to show how the Artificial intelligence has enter the banking sector, and what is the difference in its proposal in technology and services.
The banking sector is characteriz by being an avid user of technology and, in the case of Artificial intelligence, is no exception.
As banking is its target market, FICO has develop a platform of solutions and services that operates with Artificial intelligence and Machine Learning to carry out different processes: granting crit, preventing fraud, and executing marketing actions.
Through advanc techniques such
as random forests, FICO’s platform uses information from crit bureaus, but also from other providers: Payments, cell phone recharges, and other customer behaviors with their money.
FICO’s platform processes it in real time, even when it comes to large amounts of data, and delivers it so that the bank knows whether or not to activate a campaign or offer for the customer. If the customer accepts it, it processes it in real time.
“In a study we did in 2022, we found that 34% of companies do not have the capacity to apply the Artificial intelligence in real time. These companies have the challenge of doing so; to be up to date with the data that AI provides belgium whatsapp number data them in real time, otherwise they will be left out of the competition in the following months,” said Rafael Caballero , global business consultant for FICO for Mexico and Colombia.
In banking fraud , FICO uses machine learning techniques to identify common and unusual patterns, and helps verify people’s identity with biometrics and geolocation.
Previously, the Artificial intelligence It was us to detect behaviors and make rules that were becoming obsolete, but were sav in case they happen again.
Finally, in marketing, FICO uses the Artificial intelligence to deliver hyper-personaliz offers to the client and process them quickly, making the contracting process more agile.
Customers say that with campaigns
l by Artificial intelligence focus on what is essential at all times have better responses and profitability increases. 74% of companies said that the Artificial intelligence cmo email list will allow them to improve their customers’ experience.