Integration with CRM and fluid two-way communication with the Sales department.
2. Content
Essential. If we don’t have internal resources, we’ll need to hire freelancers or an agency to produce quality content.
Be careful, the content must be visual or multimedia, so you will have to put extra money into all these designs and productions.
It is also worth dedicating some time to SEO, to optimize our website and blog as well as to develop a positioning strategy.
3. Visibility
In order to make our value proposition visible, we need to make ourselves visible to demand and proactively go out to find those identified market niches.
Therefore, you need to allocate money for Paid Search – Google Ads and job seekers database for Paid Social (LinkedIn Ads, Facebook/Instagram Ads, for example, depending on your buyer profile). Depending on how deep our pockets are, we can extend these campaigns to digital information media through Display, Programmatic campaigns or even opt for Native Advertising if applicable.
4. Strategy and management
It is essential to design a solid content strategy appropriate to each stage of the customer journey.
Content must provide value. It must be adapted to each phase of the organic posts in story customer journey. It must be downloadable. It must be visual or audiovisual. It must create engagement with our brand. We have to generate trust.
Draw a mesh of commercial accelerators, triggers and actions that are triggered based on the behavior of our clients and prospects.
5. Training
We always forget. We must allocate a portion of the budget to training the entire marketing team (sales and management if possible). Alignment and in-depth knowledge of the strategy is essential for success.
Of course, percentages (and amounts) will vary depending fans data on the nature of different companies, degree of maturity, growth, business objectives, etc.
Conclusion
If I can make you ask one last question, it is this: Does my strategy really correspond to 2023…or 2003?
The time to prepare for the future is now. If you haven’t started taking steps for next year, you won’t be ready in time and your business will be left behind.