Buyer Personas for the hospitality ucation industry could be:
According to HubSpot , only 10% of leads convert into customers, so you ne a scalable way to identify your best prospects.
Lead scoring is the process of assigning values or points to potential customers, it is us to qualify incoming leads and prioritize those with the greatest potential to become customers.
Leads can be scor bas on multiple attributes including personal details, demographic details, engagement with your website and content, online history and activity, etc.
It requires an examination of the attributes that your current customers possess.
Along with a lead scoring strategy, Inbound Marketing platforms like HubSpot have tools to automate this process (lead scoring) using prictive models, machine learning, and artificial intelligence software.
Inbound Marketing emphasizes defining and creating lifecycle stages to properly categorize contacts in your database.
By defining different stages and knowing what triggers the change from one nurse database stage to another, you can help potential customers move more efficiently through the Buyer’s Journey and get closer to the sale faster.
Although unique life cycle stages must be develop for each project or business, they can generally be divid into:
8. Automation and Email Nurturing
Your team can’t be working 24/7, but automation ensures that contacts get information. Interaction regardless of their location or time zone. Inbound marketing automation is the use of tools or software like workflows and chatbots to manage processes like lead nurturing.
Email nurturing is a common, automat process us to nurture your on giving away my time on linkedIn prospects at every stage of the Buyer’s Journey. With Email Nurturing, you can “ucate” your leads, build brand awareness, develop trust, and convert potential customers into valuable clients.
Plus, emails are easy to personalize, segment and measure.
9. SEO and Paid Mia
You already have plenty of assets at your disposal (web pages, blog posts, brochures), but are you doing everything you can to attract prospects? Search engine optimization (SEO) and paid mia maximize the fans data exposure you’ll get through organic and sponsor search results.
SEO techniques such as keyword and content optimization, link building, website responsiveness, etc. help increase the relevance and quality of your content, thereby driving your website up in the rankings of Google and other search engines.