Do you have a database of hundreds, maybe even thousands of contacts and are you still working hard to acquire new ones? Then of course you are not doing anything wrong. But you may be forgetting to focus on customers who have already bought from you. Keeping an existing customer is 5x cheaper than trying to get a new one . Have you ever thought about what your customers are doing when they are not shopping with you? The answer is not complicated. He simply shops elsewhere . In the following article, we will look at the teeth of retention marketing and show how to keep customers thanks to smart e-mailing.
How is your customer’s buying cycle?
Until now, did you think that your customer’s buying cycle singapore whatsapp number data ends with a conversion ? Wrong, the first purchase is just the beginning of a relationship. How long it takes is up to you.
A customer who already has some experience with your store is a gold mine. Not only is the probability of a repeat conversion 60-70% higher for him than for the person you are trying to attract for the first time, but above all he is willing to spend much more money on a repeat purchase .
Email marketing should be a natural part of the entire buying cycle (read more about it in this article ). In order to engage the customer at the right moment , you need to know what he is do drop use this tool only ng and when. The basis for behavioral marketing is data, which you will first have to somehow obtain.
When is acquiring new contacts more beneficial than retaining existing ones?
But don’t get too carried away! There are also cases when paying too much attention to existing customers may not pay off. When do they occur?
When the buying cycle takes too long – Are you aware that the buying c spam data ycle of your product is too long to wait for the customer to decide to buy again ? If a large portion of your profits do not come from administration, service or sales of ancillary goods, then you should focus on acquiring new customers rather than retaining existing ones.
How to connect retention marketing with e-mailing?
When existing customers are not spending much – do you have an overview of what part of the sales are generated by returning customers and how much new customers earn you? For example, a customer who bought an expensive camera will look for accessories when making a repeat purchase. If the seller only has low margins on this range of goods, retention marketing might not pay off for him.