The holiday season accounts for 20% of annual retail sales and is responsible for up to 30% of total sales for some individual retailers. are you ready
This guide is meant to serve as a vacation prep checklist for the two most important things you need to think about right now: improving payment security and planning your marketing strategy.
Of course the goal of preparation is to
increase and drive holiday and future sales to your store, and (2) ensure that your customers and your business experience safe and secure transactions without delays, interruptions, or fraudulent activity.
Start planning now to ensure a successful holiday season. The best gift you can give yourself, your business, and your employees is a very happy and prosperous holiday season.
Total holiday retail sales in the US reached more than $1,3 PWC, consumers spend an average of $1,638 on gifts, travel and entertainment. If you want to get a share of the holiday pie, careful planning is a must. This includes japan whatsapp number data solidifying your messaging, marketing channels and strategies. With nearly 50% of shoppers starting their holiday shopping before Halloween, make sure you’re in full holiday mode by early November.
Review last year’s marketing data to better match customer needs
Identify key dates, including dates for special sales and in-store holiday events
Work with suppliers to order enough stock to avoid running out of top sellers mid-season
Research and write high-quality content, including ads, videos and gift guides, that engage your audience
Prepare enough promotional materials for Black Friday and Cyber Monday (flyers, brochures, online ads, emails, social media ads, in-store signs
Decorate your store or website with holiday
designs; add holiday music in store
Test your online checkout and staff in-store to meet expected demand (how efficiently your customers can pay, make payments and complete their transactions)
Plan Small Business how i spent the work week running more than 111 kilometers Saturday (held the Saturday after Thanksgiving) with a local strategy that includes in-store events; send coupons to mobile phones of shoppers near your store in real time through geo-location marketing
Make sure your payment processing bw lists meets the latest PCI standards
Continue to add layers of security (tokenization, point-to-point encryption, and fraud management tools)
Keep your software updated; conduct regular online and in-store safety checks before and after the holidays
Invest time in training and reinforcing safety tactics with all employees before the holidays begin; explain how fraud occurs and ensure your employees understand cyber vulnerabilities and risks.