Halloween Podle National Retail Federation (NRF) 73% plan to celebrate this year, spending up to $4.1 billion on costumes, $3.9 billion on decorations and $2.7 billion on sweets. Retailers who focus their marketing efforts on Thanksgiving and the end of the 4th quarter are missing out on a big opportunity to increase sales.
For the past 3 consecutive years, consumer spending on Halloween has reached record highs, and you don’t have to sell Halloween-specific merchandise to capitalize on consumer interest in the holiday. Are you ready to scare up some sales in your stores this Halloween? Check out our tips below.
Halloween-ize your products and services
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Halloween is more than October 31 Saint . It is the first big autumn holiday and a celebration of everything autumn. Keep this in mind when choosing product offerings for store hotspots.
Costume fairs are becoming more and more popular. Think about hosting and showing off any accessories that will help customers up their Halloween game.
Remember, you don’t have to sell Halloween-specific products to tap into consumer excitement during the holidays, just ” Halloween-size ” your current offering.
Match colors with an autumn theme
Accentuate anything black.
Use decorative materials organic posts in story that can be reused for Thanksgiving (plain pumpkins, falling leaves, warm lighting, black leafless trees that you can paint white for a winter display).
Drive traffic with an event
Sephora (as seen here) is giving their bw lists regular makeup lineup a Halloween twist with select locations offering free Halloween makeovers with in-store purchase. A dedicated hashtag extends the event online and promotes brand awareness.