the haunting melody “you want to buy a tv…go to dien may xanh…u-woa u-woa” from 6 years ago by dien may xanh? If so, you are one of the millions of customers who were seduced by dien may xanh through this extremely effective viral advertising campaign. According to statistics from buzzmetrics, the huge amount of interaction that this viral tvc brought to dien may xanh was 167,464 likes, 14,304 comments and 15,068 shares within just 9 days of its release.
This is also the video ranked
2nd in the top 10 most viewed videos in asia at the same time. Specific steps to implement viral marketing in this section, we will analyze in more detail the 5 steps needed to implement a viral marketing campaign. In addition, to help you apply it more easily, we will also analyze a case study, specifically shopee’s “Baby shark” viral marketing campaign. Step 1: customer & market research not only viral marketing but all marketing campaigns in general, if they want to be successful, must be customer-centric.
Therefore, the first and most
important step is to research what your customers need at the present time. From there, you can plan content to bring maximum efficiency. Besides understanding customers, businesses also need to research the market carefully before launching viral marketing products. At the very least, you must understand what users like and dislike. Don’t forget to take advantage of hot trends at that time to produce high viral products. At the end of 2018, shopee launched a 30-second tvc based on the music of baby shark with the participation of 2 kols, singer bao anh and goalkeeper bui tien dung.
This campaign of shopee truly converges
all 3 factors: favorable time, favorable location, and favorable people. In which: – good timing: 2018 was the first year the vietnamese. Government allowed businesses to home owner database discount up to 100%. Taking advantage of this opportunity. E-commerce businesses began to find ways to boost sales by launching a series of discount policies. Flash deals, or special incentives for customers paying with e-wallets. Thanks to that, e-commerce revenue increased by 30% compared to 2017, bringing vietnam to 6th place in the top 10 largest e-commerce markets in the world.
Location advantage the melody
that shopee used in the entire viral tvc is the song baby shark – a children’s song that had. Taken the world by storm” at the time. Shopee’s choice of a children’s song is also considered a wise decision: children’s music is not only short. Catchy but also easy to remember. This coincidentally is the now it will not only be your contacts who perfect formula for the success of viral campaigns. Nhan hoa: after the success of the vietnam u23 team in the u23 asian final held in changzhou in 2018, goalkeeper bui tien dung is.
His appearance with singer bao
anh in shopee’s tvc successfully attracted public attention. Step 2: choose advertising message “everything is available, buy it all at shopee. Is the main message that deb directory shopee chose to convey to the public through this viral marketing campaign. Shopee’s message is still very accurate and effective. Making shopee the e-commerce platform with the largest number of users in vietnam.