important step, which can determine the success or failure of a viral marketing campaign. Because if you choose a very good and meaningful message but the content does not highlight the message, it will be very difficult to make it viral. Content can be deployed in the form of images, videos, articles… As long as it is consistent with the business’s orientation. Usually, the content of successful viral marketing campaigns is often topics and events that cause many conflicting opinions.
In the baby shark campaign Shopee
chose the form of content deployment as tvc. The content of the tvc mainly focuses on the background music and cute dance performed by 2 famous characters. Step 4: distribute content want your content to go viral? First, proactively post it through the right channels. This is an important step that you need to do right after producing and testing the content, because if the content is not distributed, no one will know about it and share it.
Returning to shopee’s case study
tvc content is distributed across all channels such as: – youtube; – forums and groups on facebook; – kol – television; – advertising on led screen. Step 5: evaluate & monitor the campaign not all viral marketing campaigns can bring the expected success. Sometimes, low-budget campaigns become viral, while campaigns with billions of dollars still fail. That is because businesses cannot control the public’s reaction to advertising content. So after the content is distribute.
Your campaign will fall into one
of the following three cases: – viral campaign & most users have positive reactions: this is an excellent result. Your task now is to monitor the index and record user stockholder database feedback to optimize for the following campaigns. Shopee’s “baby shark” campaign is a prime example. Within just 1 month of its launch, keywords related to shopee tripled, website traffic and app downloads increased by 30%, propelling shopee to the top spot in the vietnamese market.
Viral campaign & most users
have negative reactions: this is the worst case scenario that a viral marketing campaign can encounter. The more viral the campaign, the more likely the business will be boycotted, even wiped out of the market. At this time, marketers need to quickly correct the information and recovery after floods: lessons from germany and nigeria on how to help people cope with loss and build resilience issue a press release to comfort public opinion. Then coordinate a series of efforts to regain reputation. A typical example of this is burger king’s viral video advertising a new burger that is eaten with chopsticks.
Burger king’s not-so-subtle message
led to a mass boycott in many asian countries, where the dining culture is mainly based on chopsticks, not knives and forks like in europe. Most people were offended deb directory because they thought burger king was mocking eastern culture. The brand immediately deleted the video and apologized. – failed campaign: at this point, you need to consult with users to see what factors make your content unattractive in order to improve future campaigns.