Being a customer is two-sided. We can be one and we can have them. Those of us who “complain” the most about our customers are probably worse when we are on the other side. These are some basic rules in a visual way to avoid wasting resources on any of them.
The winners are pillar content and mega-guides
Don’t ask me what the difference is between pillar saudi arabia telegram data content and a mega-guide. It’s quite likely that both concepts are exactly the same. The false myth that long content is not read still exists. It’s true that if I come across a post of more than 2,000 words between 2 meetings or other inopportune moments, I don’t look at it right away.
I may save it in some way to read it calmly at a time when I have more time. The longer a text is, the more value the reader perceives behind it. It’s not the same to “spit out” a post with less than 400 words than to publish an article of 2,000-10,000 words that includes photos, graphics and videos . This is what is usually called “well-crafted” content or you even hear the word “epic” if the blogger has done do you still remember everything right. One of the “magic” recipes of successful bloggers who write about the same things as everyone else is that they gather all the available information on a topic into a mega-post, adding the “secret” sauce of material data their own experience. These ingredients can be a mix that generates “epic” content.
Posts are not written, they are designed
It’s been a while since I’ve repeated this phrase . Those who have been following for a while will have already read it a couple of times so I won’t be too tedious on the subject. The human brain is capable of processing visual information much more effectively than simple blocks of text. The beauty of the post design has an immediate impact on the reader’s perceived quality. Jakob Nielsen has already demonstrated this years ago in usability studies ,
Avoid the “I told you so”
When things don’t go as planned, it’s incredibly difficult not to immediately say “I told you so.” You don’t have to do that because the client already knows. You’ll come across as much more professional if you show a more understanding and supportive attitude. Now the client has the opportunity to follow the plan you recommended from the beginning. They may even sell it as their own idea. Here’s my advice again. Don’t be surprised if this happens. In that case: take a deep breath.
Fortunately, not all clients are like that, but unfortunately, I haven’t mentioned the exceptions either. It’s quite difficult to get one, so in most cases you don’t want to lose them ( except if they are in these two fields ). The ideal is to implant your idea in their head. If they then feel that they own it, you have really done a good job. The important thing is not the owner of the idea, but that the client is successful thanks to the collaboration with you. Your ego does not make you earn more money