Write what everyone else is writing about and be successful at it? Aren’t you supposed to stand out and create unique content?” The answer is yes but no. Do you know how many times a day something really new and innovative is published? Well, I don’t either, because it’s impossible to follow all the blogs to find out. I bet the number of posts is much lower than you might think.
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Have your own style that makes you stand out from everyone else.Be an excellent blogworke. of online marketing blogs publish existing informationLet’s take a niche that I’m more or less familiar with: online marketing. Almost 99% of blogs publish information that has been available on the 4 ways smes are competing with big retailers opening smaller stores web for quite some time . Mind you, I don’t mean that they aren’t worthwhile, but quite the opposite.
The articles you can read here usually have an external source of inspiration material data in most cases. When I’m aware of it, I put the source as it should be. On many other occasions, they are pieces of information from the past, such as a paragraph in a post I read a while ago, a tweet in my timeline , a thread in a forum, etc. that have unconsciously been the inspiration for a new article.
It is impossible to be 100% up-to-date at all times
I tend to learn new things every day this way. So we have to assume that even if it is new information for us, it is actually quite likely that it has been stored in the brain of the web for a long time. The good thing is that for any topic there will always be a large group of beginners who will perceive that content as unique and innovative. To do this, it is enough to know just a little bit more than they do.
How to be successful with a blog by writing about the same things as everyone else
Knowing that we don’t have to reinvent the wheel may make some people feel less pressure. That’s not the message either, because it’s not worth providing the same content in the same way as everyone else . It’s not easy at all to stand out by doing what everyone else does. Content and information are one thing, but there are a number of nuances that need to be taken into account.
Writing about experiences provides nuances that attract the reader
One way to create unique content based on the work of others is through personal experience. You can read many articles on how to create a successful blog, but only you can say how you did it. I apply the same logic to my marathon blog, where for more than 30 weeks
I have shared once a week my experiences as an amateur runner preparing for the next race. Despite still having very few readers, it already has a small base that follows it continuously. What is interesting is the personal experience of a person. With whom a future marathoner can identify much better than reading the blog of a Kenyan who trains more than 200 kilometers per week and has a time under 2 hours and 10 minutes.