Online reputation management is one of the most important digital strategies for a company’s online presence . The prominence of social mia and the internet has significantly alter the way brands are perceiv and interact with. The ability to rapidly spread information, both positive and negative, via the internet means that a brand’s image can be damag or enhanc in a matter of seconds.
74% of companies that manage their online reputation say it is very important
Effective online brand reputation management not only helps new zealand whatsapp number data mitigate the damage of negative online interactions, but also leverages positive feback to improve brand cribility and customer trust.
In this article, Capterra reports on the state of online reputation page on how users can management for brands in Mexico. The study covers topics such as methods for measuring online reputation, the impact that such management has on the business, and what type of software is us for this, such as reputation management software or social list rich data ening tools.
For this analysis, Capterra conduct an online survey of 353 employees who believe that their company has a strategy to manage the online reputation of their brand, and that they are involv in this process.
Read the full methodology at the end of the article.
Online brand reputation management refers to the professional construction, monitoring, protection and configuration of the brand’s reputation on the Internet. This involves monitoring and taking care of what is said about the brand, as well as crisis management and reputation restoration if necessary.