Newsletters are also tools that can be used for objectives more related to loyalty and personal branding . In addition to offering discounts and information, the company introduces itself, talks about itself, its history, its values, the people who work there, their quality of life.
A large amount of explorable themes that help the brand to come out of its “institutional” guise and converse pleasantly with people in a channel all their own!So on one hand, marketers can invest in this activity knowing that they whatsapp blasting are well covered by the economic return and loyalty; on the other hand, Subscribers obtain value and information by subscribing to a newsletter. The two needs meet halfway and allow a lasting and satisfying relationship for both parties.
Use a Landing Page
The landing page must be optimized to achieve a specific goal, in this case to convince users to sign up for your Newsletter.
A landing page that converts uses a title with a “promise” that captures the user’s attention . This can be followed by a description that illustrates the benefits of signing up and provides some examples of newsletters already sent.
When you offer free resources, services or exclusive content, the chances of a user signing up increase.
Finally, copywriting must support the landing page : it must make the user understand that. He is missing an opportunity if he does not sign up to the. Newsletter, working with as few words as possible so as not to make him lose attention.
Use lead magnets
The Lead Magnet is nothing more than a free valuable content offered in exchange for subscribing to the Newsletter. This strategy can be effective in sparking the curiosity of the public and encouraging them. To top 5 best rated free workflow software leave their contacts because it is based on a psychological mechanism: people are more likely to leave their contact if they receive something in exchange.
Among the most used lead magnets are ebooks, discount codes, free training and case studies.
An effective lead magnet is one that offers value, coherence, immediacy and above all free. It is important that the lead magnet offers a valid reason to be exchanged with the user’s email. And that it is always contextualized. It must be useful and solve problems, such as guides for the practical use of a product or service. It must be usable or downloadable immediately after leaving the email address. So as not to give the impression of having defrauded someone, and it must obviously be free!
Take advantage of social media
Instagram, Twitter, LinkedIn, Telegram and other social platforms are perfect for sharing the Newsletter with your community. This will allow you to reach a wider and more diverse audience on different channels . In this regard, you can think about creating an acquisition form dedicated to those who come from your social channels, so that you can then structure a campaign to send to those who sign up and thank them appropriately, thus encouraging loyalty.
Social networks are also convenient for the possibility of creating paid ADV with a CTA to a dedicated landing page , in which to insert the registration form, to reach new potential subscribers and obtain quality mailing lists.
Don’t forget that social networks contain different age groups, interests and needs. If you want to structure a strategy to increase the number of subscribers to your Newsletter on these channels you have to learn the specific language and speak “the language of the place”.
It’s a natural question, after all we talked about copy, downloadable lead magnets, landing pages. It would not be practical to use ten different tools.
In this case, a platform that collects them all and allows you to obtain good performance without necessarily being an expert is 4Dem, a 100% Italian platform .
Thanks to this software you can create material data and send intelligent emails and manage your entire email marketing strategy in a complete and functional way; starting from the collection of contacts up to post-sales.
Don’t know programming or programming languages like HTML? No problem, 4Dem integrates a cutting-edge. Drag&Drop system called Drago that allows you to create your templates and email campaigns with extreme ease by users. And this demonstrates secure sending, reliability and ease of use.