We all like to sell products with a high margin. If you earn 50 euros per sale and sell 100 units a day, you are probably the happiest Amazon seller in the world. The reality is that there are very few such products and if you are not Apple, you cannot dream of such absolute or relative margins. You don’t need Amazon either if you are Apple, but you already knew that.
Psychological pricing that converts better
The vast majority of Amazon sellers therefore stick to a medium range of 15-30 euros average selling price. In fact, this is what you will be advised in most malaysia whatsapp number data courses: “Don’t get involved in products under 10 euros because it’s not worth it.” In this way or something similar, everyone with a bit of experience on Amazon will pass on this common wisdom to you.
Now you can imagine that with much
Less you will hardly have any salespeople who be able to effectively would get involved because if you are really bad at spreadsheets, you will quickly realize that the numbers don’t add up.
It is clear that selling for 1 euro or even less helps you a lot in achieving sales. Who doesn’t have 1 euro to spend? The conversion rate is usually very good.
Sell packs with many units
Let’s see. Selling for 1 euro on Amazon is losing money. In the end, the trick is to sell packs with several units where the unit price gives you a value of 1 euro or less. We have products that are sold in packs of 3, 12, 50 or even 200. There is no secret, the more you buy, the cheaper the unit will be.
We try to make small packages that make loan data us earn a little money but where the goal is recurrence. It is above all about creating a good initial experience for new buyers. Products with such a low price only make sense if they have that potential.
Lowering the barrier to entry for new buyers
This post had a trick, no doubt. I don’t recommend selling products for 1 euro, but I do recommend. Packs where the unit costs 1 euro or less. We also see that in the world of collectors, two or three friends often get together and buy the big pack to then share it and sometimes even resell another part because they make a profit from it.
So the “give me 1 euro” strategy can work. It doesn’t always make sense, but if it encourages recurrence, it’s an avenue that can make a lot of sense for your business.