Not focus on telling, but on doing, bringing customers closer to the brand’s products and services through experiences, not speeches .
It is a dynamic approach that offers good opportunities to build brand loyalty through action and the real impact of products and services on the lives of customers, so that they are the first witnesses of their benefits. To do this, storydoing focuses on three elements:
Have a purpose
Generate an experience
Putting customers at the centre of the action.
A perfect example of this is Apple, which in September of this year teacher database shared several stories about. How its Apple Watch Series 9 changed the lives of several people. Showcasing how the watch’s features helped each one get out of life-threatening situations.
You can watch this presentation in the first 4 minutes of this video:
Video marketing
In recent months, brands have confirmed that audiences are very receptive to the audiovisual format , whether to receive more information about a brand’s products or services, or to strengthen their emotional connection with it so that it lasts longer.
Video marketing has been growing for years. According to data from Smart Insights , the video marketing market grew from 18.7% in 2020 to 22.5% in 2022, and this growth is expected to continue through 2024, thanks in google business card positioning price part to the continued expansion of TikTok, among other factors.
An example of video marketing is this Hubspot video from 2016, where the CTO and CEO of the organization talk about its birth and how it emerged to respond to a key situation for marketing in recent years: the change in our way of buying.
User Generated Content (UGC)
This may not be the best time for advertising. According yeezy 350 boost v2s to the Association of Advertising Agencies , 96% of users do not trust traditional ads because, among other reasons, they feel that the media lies to them. So, what are some ways for brands to make themselves known online? Perhaps user-generated content is the answer.
This is all types of content created by users, consumers or clients of a brand and which revolves around its products or services . It is content that people generate completely voluntarily and which can consist of stories, comments, opinions or situations about them.