The new edition of the e-commerce sectors in brazil report brings a new metric, revenue. Its goal is to provide a clearer and more comprehensive view of the performance of e-commerce in brazil. Check out the main highlights and analyses of the month.
Ifood surpasses aliexpress and access it here takes 8th position in the top 10 largest e-commerces in brazil
The company responsible for the biggest movement in september was ifood, a big name in the food sector in brazil, overtaking the chinese giant aliexpress and taking eighth place in the ranking.
This was the fourth consecutive month of growth for the brazilian company , the leader in delivery in latin america. In contrast, aliexpress fell 16.9% compared to the previous month.
This decline was widespread access it here within the imported goods sector
which fell by 7.5% last month, second only to the education, books and stationery segment, which fell by 8.4%.
Tourism is the fastest growing sector, driven by a great month for airbnb
The highlight of the sector was airbnb, which rose 21.3% and now occupies the 3rd position in the top 10 of tourism. This is the sixth month of continuous growth for the american company. Booking.Com and latam close the top 3, respectively.
Airbnb also entered the top 20 of the largest e-commerce companies in brazil, taking 17th place. Apple and latam also moved up to the list of the twenty largest, in 20th and 16th places, respectively. In the top 30, carrefour and madeira&madeira are the new additions.
75% of brazilians access e-commerce with their cell phones
The sectors with the most mobile accesses were children’s and gifts and flowers, with 83.5% and 76.1% respectively. In terms of access via apps, the food & beverage and imported goods sectors lead, with 41.2% and 39.9% of accesses coming from apps.
After the direct channel, which is the largest traffic channel, with 50.3%, organic search is the most important traffic channel for e-commerce . And a study carried out by conversion revealed that 77% of brazilians trust organic search results more than sponsored links.
Therefore, being well positioned in search engines is essential for all e-commerce businesses looking to grow. And to do this, truly effective seo strategies are necessary, which will transform organic searches twitter database into your company’s main sales channel, reducing your spending on paid media and increasing your roi .
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Access it here Although search engines are the most important source of traffic, there must be a complement between organic and paid.
Participation in our report and rankings is based on the estimated volume of visitors to the websites, according to the methodology we present. The audience, in turn, is made up of traffic channels that send best website builders for ecommerce sites visitors to each e-commerce site. The main form of entry is the so-called “direct traffic”, which occurs when the consumer types the store address directly into the browser.
Next, organic search traffic (26.5%) and paid search (17.6%) come in second and third place, respectively. We can say that searches are the most important channel for e-commerce, because they reveal consumer intentions and channel demand to online stores. In fact, in online stores themselves, the search engine is essential.
And above all the important access it here
thing is to provide an excellent user experience, making your visitor want to spend fans data time browsing your site, ensuring a greater likelihood of return. This is, in fact, the principle of SEO Experience, the new generation of website optimization.
In addition to traffic and good experience, it is important to have a robust product mix in your niche, competitive pricing, fast shipping and be a brand loved by consumers. Easy?
Certainly not, but the opportunity is open to everyone!