Thaum lub Cuaj Hlis 3, “2021 Douyin E-commerce Tub Lag Luam Tus Kheej Tshaj Yuav ua li cas
Tawm Tshaj Tawm Ntawv Dawb” (tom qab no hu ua daim ntawv dawb) tau tshaj tawm.
Nrog rau txoj kev loj hlob sai ntawm kev lag luam e-lag luam nyob rau hauv kev lag luam,
Douyin e-commerce cov tub lag luam ‘tus kheej tshaj tawm hauv Yuav ua li cas xov
tooj cua tau pom muaj kev loj hlob sai thiab kev loj hlob sai ntawm cov khaub ncaws, khau thiab hnab, cov tub lag luam zoo nkauj,
cov khoom siv dag zog thiab kev coj noj coj ua, lub tsev ntse.
Cov phau ntawv niam thiab menyuam mos, khoom noj khoom haus thiab dej haus,
thiab 3C cov khoom siv hauv tsev hauv kev lag luam muaj txij li qhov kev tshaj tawm kev loj hlob yog qhov tseem ceeb.
Daim ntawv dawb qhia tau hais tias nyob rau hauv daim ntawv tshiab ntawm ”
kev txaus siab e-lag luam” tsim los ntawm Douyin e-lag luam,
cov tub lag luam kev tshaj tawm tus kheej pab kom ua tiav kev sib txuas ntawm cov khoom lag luam thiab cov neeg siv khoom txaus siab,
ua rau muaj kev nce qib hauv kev lag luam, kev ua tiav. ntawm cov ntsiab lus tus nqi,
kev ua kom zoo ntawm cov neeg siv kev paub dhau los,
thiab Txhim kho cov nqi ntau yam xws li txo cov nqi khiav lag luam thiab nce kev ua tau zoo,
sib sau ua lag luam cov khoom muaj nqis, thiab tsim kom muaj kev ua haujlwm ntev.
Txhawm rau pab cov tub lag luam zoo dua ua lag luam
Douyin e-lag luam, daim ntawv dawb tshaj tawm “yim yam khoom” rau cov tub lag
luam kev tshaj tawm tus kheej, suav nrog cov khoom muaj peev xwm,
cov peev txheej thauj tog rau nkoj, cov cov thawj coj tshwj xeeb ntsiab lus muaj peev xwm, kev pabcuam,
muaj peev xwm ua haujlwm, cov ntaub ntawv muaj peev Yuav ua li cas xwm, cov peev txheej ntiag tug,
thiab kev tshaj tawm kev muaj peev xwm ua qauv”,
thiab sau cov ntsiab lus tseem ceeb ntawm kev tshaj tawm tus kheej ua haujlwm
los ntawm kev sib piv cov ntaub ntawv, muab txoj hauv kev siv rau cov tub lag luam ‘tus kheej tshaj tawm cov haujlwm.
1. Raws li daim ntawv tshiab ntawm kev txaus siab e-lag luam
Douyin e-lag luam cov tub lag luam ‘tus kheej tshaj tawm tseem loj hlob sai.
Txij li xyoo 2020, nrog kev nqis peev hauv cov platforms thiab
kev nkag mus ntawm cov thauj tog rau nkoj, kev lag luam, thiab cov koom haum thib peb,
kev lag luam e-lag luam nyob hauv kev lag luam tau tsim sai heev raws li iiMedia cov ntaub ntawv
kwv yees, kev lag luam e-lag luam nyob tshaj tawm kev
lag luam yuav tsum siab tshaj 1.2 trillion yuan hauv 2021.
Cov pab pawg neeg siv ntawm e-lag luam nyob tshaj tawm tau txuas ntxiv mus txog rau lub
Rau Hli 2021, tus naj npawb ntawm cov neeg siv e-lag luam nyob tshaj tawm tau mus txog 384 lab.
Kev tshaj tawm hauv kev lag luam e-lag luam tau nthuav dav
Douyin e-lag luam txuas cov lus pom zoo douyin dou + (douyin plus) kev xa khoom txaus siab nrog cov kev xav tau ntawm 600 lab cov neeg siv niaj hnub ua haujlwm ntawm Douyin,
qhib “kev txaus siab e-lag luam” daim ntawv cov ntaub ntawv twv txiaj ntawm Douyin e-commerce, thiab sib koom ua haujlwm FACT. nrog Bain & Company matrix qauv.
FACT yog plaub txoj haujlwm tseem ceeb ntawm cov tub lag luam hauv Douyin e-lag luam, uas yog F (Field) tub lag luam tus kheej tshaj tawm txoj haujlwm tswj hwm, A (Alliance) matrix tswj cov kws tshaj lij, C (Kev Sib Tw) kev sib xyaw ua ke tawg ntawm kev lag luam, T ( Top-KOL) Qhov xwm txheej yeej-yeej rau ob qho tib si khoom thiab muag.