Nrog rau kev tshaj tawm ntawm “peb tus me nyuam” txoj cai yug me nyuam,
kev nce hauv lub teb chaws cov nyiaj tau los,
thiab kev xav tau ntau ntxiv rau cov khoom lag luam zoo hauv kev lag luam niam thiab menyuam mos, kev lag luam niam thiab menyuam mos tau tsim sai heev.
Cov pab pawg neeg siv khoom tam sim no hauv kev lag luam niam thiab menyuam mos feem ntau yog tsim los ntawm cov niam txiv tiam tshiab uas yug hauv
xyoo 1980 thiab 1990s Lawv muaj kev lag luam loj hlob zoo thiab cov kev xav tau siab rau
lawv lub neej kev noj qab haus huv sib txawv lub khw muag khoom niam thiab menyuam mos.
Judao Engine tau tshaj tawm 2021Q2 Maternal and Infant Industry Quarterly Insight Report
uas qhia txog qhov xwm txheej tam sim no ntawm niam thiab menyuam mos ua lag
luam los ntawm Douyin thiab Toutiao cov ntsiab lus ntawm niam thiab menyuam mos,
kev xav ntawm niam thiab menyuam mos,
niam thiab menyuam mos tsim ecology thiab lwm yam kev xav Zoo heev nyob streaming.
Thiab muab kev nkag siab txog cov yam ntxwv ntawm niam thiab menyuam cov neeg
siv khoom xav tau Cov kev hloov pauv thiab cov qauv yav tom ntej muab kev
siv rau kev lag luam hauv online ntawm lub teb chaws email list cov npe niam thiab menyuam mos.
1. Cov ntsiab lus ntawm niam thiab menyuam mos
Kev muab cov ntsiab lus ntawm niam thiab menyuam mos rau ntawm Douyin, Toutiao thiab Xigua tab tom loj hlob tsis tu ncua.
Nyob rau hauv lub quarter thib ob ntawm 2021, cov khoom noj ntawm niam thiab menyuam mos cov ntsiab lus nyob rau hauv lub cav loj loj tau loj hlob tsis Zoo heev nyob streaming tu ncua.
Ntawm Douyin, cuam tshuam los ntawm Douyin qhov kev tshwm sim “55 Trendy Shopping Festival”,
tus naj npawb ntawm cov yeeb yaj kiab ntsig txog niam thiab menyuam tau mus txog qhov kawg me me hauv lub Tsib Hlis. Cov ntsiab lus hais txog niam thiab menyuam ntawm.
Toutiao thiab Xigua Video tau loj hlob tsis tu ncua
Ntawm Douyin, qhov kev loj hlob ntawm cov ntsiab lus ruaj khov tau ua kom muaj
kev tshaj tawm cov ntsiab lus Cov muaj 50,000 tus thawj coj tshiab txhua lub hlis, thiab kev lag luam txhua xyoo tau tshaj 570 lab kev lag luam yees duab tau pom lub hiav txwv xiav ntawm kev khiav tsheb hauv douyin. ntsiab lus ntawm niam thiab menyuam yaus
Tau nce mus txog qhov siab me me hauv lub Tsib Hlis;
Cov video playback ntim ntawm niam thiab menyuam cov ntsiab lus ntawm Xigua Video yog qhov ruaj khov.
Cov ntsiab lus hais txog cov menyuam yaus cov Zoo heev nyob streaming khoom ua si thiab cov
mis nyuj muaj qhov pom zoo tshaj plaws
Nyob rau lub quarter thib ob ntawm xyoo 2021, ntawm Douyin
Cov ntsiab lus ntawm cov menyuam yaus cov khoom Zoo heev nyob streaming ua si thiab cov mis nyuj nyiam cov neeg nyiam tshaj plaws, ua raws li cov menyuam yaus khaub ncaws thiab khoom noj khoom haus.
Cov menyuam yaus cov khaub ncaws, cov khoom cov ntaub ntawv twv txiaj siv pub mis thiab cov menyuam yaus cov khau yog nyob rau hauv peb sab saum toj ntawm kev loj hlob ntawm kev ua si Cov neeg siv khoom tam sim no hauv kev ua lag luam me nyuam mos thiab menyuam yaus yog tsim los ntawm cov niam txiv tiam tshiab uas yug hauv 80s thiab 90s ntxiv rau cov menyuam yaus cov khoom ua si, cov mis hmoov thiab cov khoom noj ntxiv, lawv tseem nyiam cov menyuam yaus cov khaub ncaws, cov khoom noj thiab lwm yam tau txais kev saib xyuas ntau dua.