Marketers and business owners are always looking for new ways to reach their target audience and do so before their competition. So you’ve probably heard of the concept of word-of-mouth , but what is digital word-of-mouth ?
Basically, it’s when people use the Internet to talk about your brand or product, whether through reviews , social media posts , or even private messages between friends.
Who needs word of mouth recommendations?
Digital word -of-mouth is a powerful tool that can help you reach singapore whatsapp number data new customers and grow your business. In this post, we take a closer look at this concept and how you can leverage it.
Every business can benefit from word-of-mouth recommendations. For industries where trust is an essential component of customer relationships, it should be a major part of your marketing strategy. Companies that offer technical, legal, financial, and medical services need a robust word-of-mouth strategy to reach prospects and potential future customers.
Why is this type of marketing important?
Humans have psychological biases that tell us that a great way to make a decision is to look at the decisions of others . Think back to a time when you were considering buying a new TV or car; if you’ve done so in the last ten years, you’ve probably searched Google and YouTube to see what other people thought about the items you were interested in.
Since we are social creatures, humans trust others and follow their recommendations. According to Semrush , 90% of people are more likely to trust a brand recommended by someone else, even if the recommendation comes from a stranger! Plus, word of mouth is even more effective than paid advertising, resulting in 5x more sales can I have a euro? and taking precedence over Facebook , Google, or Twitter.
What counts as word-of-mouth ?
From a business perspective, this type of marketing gives you:
Good recommendations
Social evidence
Qualified leads
A human touch
Your prospects receive good recommendations about you, your loan data business, and your products/services. It also provides proof or social evidence about your business to those prospects, as the recommendation comes from someone they trust. It also generates qualified leads for your business, as the prospect already has a certain predisposition to listen to your message.
Most importantly, this marketing mechanism has a human touch : we are communicators. People like to share information and help others. Traditional word-of-mouth marketing works on an individual level, meaning communication happens one-on-one.