How Can You Protect Your Business from SERP Volatility?

Google works hard to make it easier for users to find information. The search engine regularly updates its tools as a way to improve SERP (Search Engine Results Page) results. Search engine updates are intended to help users, but search engine creators often get frustrated with Google’s updates as they have to make adjustments to their working methods to accommodate these changes.

What questions should you ask yourself about the quality of your content?

The latest SERP changes included the so-called “Helpful Content” turkey whatsapp number data and the May 2022 Essential Update . Both updates are supposed to improve the relevance of SERP page results with useful and actionable listings.

 

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As the web changes, so do the needs of the search engines that crawl the pages. As a result, the creators will likely have noticed changes in the performance of the site, but the difference is that these changes are not due to tweaks in the algorithm.

Google’s core update doesn’t violate its webmaster guidelines or change the algorithm, so it’s possible that sites that drop in the SERPs were overrated before the updates, and those that rise were underrated. After all, the latest tweaks help users find content more easily while searching on Google.

Before you make any significant changes to your site based on how I spent the work week running more than 111 kilometers SERP volatility, you should analyze what’s already there. Your content affects your SERP ranking, so the more original your research, information, and analysis, the better your rankings will be.

Google works hard to remove redundant information from its loan data SERPs, and in the process ranks sites higher if they have valuable, unique, and impactful information.

Consider the following questions about the quality of your site’s content :

Have you described the content of your pages in detail?
Is that original content valuable?
Is your title or heading helpful and does it provide enough descriptions for the user?
Does your headline contain factual and informative information, rather than something that’s just for attention-grabbing shock value?
Is your content worthy of sharing with friends or colleagues?
Are there any useful resources that reference your content?

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