Email marketing is one of the oldest types of digital marketing (did you know the first email was sent in 1971 ?) and it’s still being used today because it works . The great thing about email is that you can create targeted email marketing campaigns by leveraging the data you have about your customer and using what you know about your customers and their intentions.
The future of contextual marketing
To know if your campaign was successful, you need to evaluate vietnam whatsapp number data some email marketing metrics. You can start with one of the many free email marketing tools available to small businesses, or contact a WSI digital marketing consultant in your area to learn more about the metrics and what they mean.
What aspects should you take into consideration before using email marketing for your business?
Contextual marketing is the process of sending marketing content like emails, blog posts, or ads to customers at a certain point in their buyer journey . For contextual marketing to work, timing and details matter.
What does this mean for a targeted email marketing campaign? Before creating an email, you need to know the context of your audience, customers, or leads. Use everything you know about them to build audience profiles and buyer personas. Based on this, you can create personalized, targeted, and relevant marketing campaigns.
Why should you use contextual marketing in your email marketing organic posts in story strategy? Because it converts better and increases retention as it focuses on the customer’s needs. When recipients feel that you are loan data focusing on their problem, they are more likely to open the email and click through or convert.
Measure intent instead of vanity metrics
Data is still the best way to measure customer intent for a given business using email marketing. By analyzing behavior over time, you can identify trends to see if your content is driving engagement with your website or if recurring search engine queries are leading to conversions, such as signups, purchases, or visits to your store. With this in mind, what email marketing metrics would you use to gather insights and target those prospects?