My professional situation has just changed. After three weeks without a new consulting project, I will soon start working in June with the performance marketing team of a company that can be described as the German Sephora.
The reason for this is simple
I have created many opportunities that have led me to this new situation. In fact, next week I have a meeting to start working with another new client that I spoke to almost a year ago. The effect of everything you do adds up and it is the work you do every week to increase the number of opportunities.
We have a meeting every week related telegram database users list to the initiation of managing new contacts in Hubspot. For this we have defined a sales funnel that is useful for agency and AGP leads (or so I thought).
“The thing is,” to quote someone on my team, that we have different types of leads:
B2B contacts to sell products from our brands outside of Amazon.
Brand suppliers to do reselling.
Influencers that we have been recruiting to do affiliate marketing.
Other types of collaborators.
The idea came to fruition in an influencer follow-up meeting
My key question there was how to activate 3 ways to convince your boss to invest in app development the influencers who have already signed up for Collabs in our Shopify store.
All contacts will enter as an opportunity in our sales funnel in Hubspot. How will we do it? Easy.
In the case of influencers, we will estimate the sales potential in one year. With each new influencer or affiliate, we will contact them to see how we can help them promote our products. We will follow up with them just like with any agency lead. If we powder data see that they ignore us or nothing comes up, then the opportunity is closed and they are deleted as an influencer in Collabs. Why accumulate a long list of influencers who in the end do not contribute to the brand?
It is a small nuance and may be insignificant for you who are reading these lines, but it will be very relevant for us and how we will follow up with the influencers.
Now, how does this reflect creating opportunities?
Well, if it is not clear to you, I think it is literally.
Opportunities in Hubspot give a potential billing value. If this value is decreasing week after week, then we are not doing the work that is required. Otherwise, we see that we are on the right track. It’s that simple.