Studying all the new updates of search engine algorithms, SEO specialists come to the conclusion that the first page of search results is deliberately made commercial, forcing advertising on visitors, while other pages fade into the background. Is this right? Maybe it is worth using several promotion channels at once to change the situation?
What SEO promotion and contextual advertising provide SEO and context
The contextual method, with a certain infusion of funds, can bring profit immediately after its implementation, SEO gives a longer-term result, but will be cheaper in price.
Differences between SEO and contextual advertising
The differences between SEO and contextual advertising are not always noticeable. Both methods show search results based on keywords.
But there is a difference between them:
- SEO is aimed at improving the visibility of a website for search engines;
- The context is aimed at improving the visibility of the ad.
It is important to highlight these differences. For SEO specialists, the priorities are related to the efficiency of the site. Those who whatsapp number list deal with context should consider the target audience reach, cost per click CTR.
The results of work in these two directions are the same, but the methods used are different. SEO can also be called a relatively free method, since with context each click is paid for.
What you’ll have to work with
Using the SEO method, you need to work hard on the site. This will lead to the fact that search engines will consider the resource convenient, popular, attractive and it will take the top positions in the search results.
To promote a resource using SEO, the resource must contain:
- attractive, high quality content;
- correct semantics;
- clear interface;
- fast loading;
- correctly configured advertisements for search engines;
- external links to quality resources.
Sites that have all of the above are bob sisson director de finanzas attractive to visitors. Users, when they get to them, stay on the pages for a long time, slowly scrolling through them. This helps to increase positions in the search results.
Is the customization of ads in a special way, taking into account the features of the site and the format. To create it, you need to carefully think through the content, select an appropriate link for it, which users will click on. It is also important to set the time and to whom the ad will be shown.
To create effective contextual advertising and SEO promotion, you will need to study the target audience that will be interested in the proposed texts and images.
When will the result be?
The context will work as long as the ad is running. The first leads come literally immediately when using catchy ads. If there is SEO and context insufficient funding, their flow will disappear.
Sometimes it is more profitable to invest free funds in promotion and development. The profit here is unlikely to be immediate, these are rather long-term investments that, with the right approach, will pay off in the future.
It is worth understanding that it is not always possible to take the leading positions in search results. Some areas have long been occupied. The same food products. If you type “buy milk in St. Petersburg” in the search bar, the first positions will be occupied by aggregator sites. It is almost impossible to compete with them.
Price
The price of SEO promotion depends on the cost of specialists’ work. Of course, you can do everything yourself. There are manuals on the japan data Internet that allow you to optimize your site yourself. One of the options is organizing content exchange with other resources, posting information on forums, in catalogs, and thematic resources.
You will also need to use SEO tools. Various services will come to the rescue. Free resources can offer a minimum number of functions and this will be enough to start. Paid resources will help analyze the content, check the site, and issue it on requests.
When using contextual advertising, you will need to pay for the work of a specialist and spend money on placing ads. If, for example, you take the price of a click in Google Ads at 1 cent, then to get 2,000 clicks, you need to spend $20. But experienced specialists never use minimum rates.