Previously, a link to a page involved posting its general URL. Nowadays, deep links are gaining popularity. These links, when clicked, will send the user to the exact location on the page where the desired piece of material is located, for example, a section of an article. As a result, the user will not have to scroll through a very long text, but will immediately find the desired place.
Reduce the number of redirects SEO promotion
This recommendation made sense before, and it still makes sense today. Often, on large portals with a large number of pages, the redirect starts to include additional links. As a result, the user goes from the current page to the one he needs via an additional one.
It is necessary to ensure that redirects immediately transfer the visitor to the required page upon click.
Get organized in Google My Business
If an SEO specialist is promoting a brand at the local level, he needs to determine the appropriate categories in the service . If he specifies special database for the company exactly those categories that correspond to its profile, he will be able to ensure that the organization card will be issued to users who enter relevant queries.
The study found that assigning a company to the wrong category had a very negative impact on its position in the local top.
Ditch AMP if you don’t want to deal with it
A significant number of sites are now moving away from using the AMP format. Previously, such pages were required to earn a spot in the Top Stories module, but they are no longer required because any post can now get a spot in the Top Stories module. Google News also no longer insists on using .
This technology does load pages a little faster, but a significant number of customers believe that its use is not justified. The correctness susan guiney of this parameter can be checked in the Google service.
Take a break from Core Web Vitals
For a while now, many have claimed that Core Web Vitals is a true measure of a page’s health. This scoring mechanism includes metrics that help you understand how quickly a page loads for a visitor. After Google launched the algorithm, some web resources rose in search results, while others fell. However, the impact of its metrics was not as significant as one might expect.
During the analysis, it was possible to establish that currently fast sites still show the best results in ranking. And sites that do not meet the requirements of this algorithm were not included in any tops before. SEO specialists need SEO promotion to make sure that the sites under their care function faster one way or another. But you should not do this just counting on the mercy of Core Web Vitals.
Research your reputation regularly
Google’s web quality assessors may look at other platforms to gain reputational insights, and the company is believed to use algorithms in doing so .
At the same time, reputation is most significant for resources classified as YMYL, i.e. those containing information that can loan data affect the health and well-being of users, as well as their financial situation. These include medical and psychological portals, as well as those dedicated to real estate.
Destroy junk texts and keys SEO promotion
To improve the materials on the site, it is worth removing the obviously excessive number of keys, removing walls of text without a paragraph and annoying introductions where there are no answers to questions. All these factors only worsen the position of sites in the search results.
Removing junk texts will allow you to improve your site’s ranking.
Page Experience
Within the framework of the Page Experience algorithm used in Google , the role of behavioral factors is increasing. Both optimization specialists and users noted that this algorithm largely determines the positions of resources in the search results.