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How to Create an AI Digital Marketing Strategy

Artificial Intelligence (AI) italy whatsapp number data
is the new electricity of the business world, powering innovation and growth across industries.

The marketing department is no exception, as AI can help automate routine tasks, optimize campaigns, drive personalization, help people make data-driven decisions, and predict customer behavior.

That’s why 60% of CMOs have implemented AI-driven initiatives in their marketing strategies according to our ‘2024 Global Digital Skills & Training Report: Insights from Corporate Leaders’ report.

There’s no doubt that AI is having an impact on digital marketing. It’s changing the way marketers work, gather information, get insights, and craft campaigns, but more importantly it’s having an impact on marketing strategy.

What AI digital marketing tools should you use?

One of the best things optimizing digital marketing for mobile devices
about AI is that it can be used for a range of marketing tasks.

According to our recent corporate report, the top five benefits of integrating AI into marketing are:

  1. Automation of routine tasks (68%)
  2. Improved customer experience (46%)
  3. Improved targeting and segmentation (45%)
  4. Enhanced personalization (44%)
  5. Predictive analysis (39%)

The good news for marketers is that there are many tools to help streamline and optimize these tasks (along with many others including AI for copywriting).

AI tools to automate routine tasks

Obviously the type of egypt data AI tool you use will depend on the task at hand. Luckily a lot of commonly used platforms already use AI integration.

  • MailChimp automates email marketing campaigns and enables segmentation, and A/B testing.
  • Google Ads uses AI for automated ad bidding, targeting, and budget optimization to improve ad performance.
  • HubSpot is a CRM tool that can automate email marketing and lead management to help streamline customer outreach and engagement.
  • Drift is an AI-powered chatbot for customer support and lead nurturing that automates real-time communication with website visitors.
  • Canva offers AI-powered design features for creating visual content such as social media posts, ads, and presentations.
  • Zapier connects apps and automates workflows across platforms to handle routine tasks like data entry and lead generation.
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