As a result, a large number of clients. This is approximately claimed that they had “the lowest asia mobile number list prices, the best quality and guaranteed results” (yeah, just like the template of promises on landing pages). However, when we started calling, it often turned out that the company was not “in the market” at all and did not even know its competitors, let alone the “profitability of the offer”. Naturally, we were to blame for the lack of leads.
(as we called them among ourselves) had a certain set of characteristics by which it was possible to determine with a high degree of probability whether their project would work or not.
Among them: constant change of the responsible manager or his excessive
exactingness and meticulousness, unwillingness to change the base or offer, complete confidence in their own indispensability and uniqueness of the product being sold and, of course, a sharp flurry of indignation and criticism after the first fruitless calls about the project.
Watch until the end 🙂
We had no choice – we started to grow our sales people and form project groups on a two-line principle
, raised the minimum deposit for the commission 6 steps to successful sales goal setting scheme to 30,000 rubles, simultaneously increasing the average cost of a lead to 1000-1500 rubles. By the way, a “lead” was not always a deal (rather, most often we did not conclude final deals, since we did not have the opportunity to issue invoices and meet on behalf of companies). Usually, the client himself determined what would be a “lead” – the interest of the decision maker (the person making the decision) to receive a more advantageous offer, registration or an appointed meeting.
On the one hand, this allowed us to immediately get rid of insolvent “startup hysterics” thirsty for quick super-results for 15,000 rubles, and on the other hand, to honestly state that we earn only when our client earns.
I must say, we did not lose here and our offer turned out to be in demand.
The company’s affairs normalized, and due to the fact that we began to be more active in marketing, at the beginning of 2015 several large clients approached us at once, for whom we made the best result (according to their own words), among other companies with which they tried to cooperate.
So, we changed the offer and now there was no need to force managers to call the balance, since our salespeople were calling 8 hours a day during the push.
Perhaps this is why outsourcing chine directory really is the future – everyone should do their own thing.
Will we succeed? Absolutely, yes. But that’s a whole other story, and we’ll tell you about it a little later.