By now, it’s no secret that marketing and technology go together like gin and tonic water (or mustard and ketchup, or peanut butter and jelly… you get my point).
What is a marketing technology stack ?
They’re a pairing, a natural match that enhances the entire malaysia whatsapp number data xperience. Today, it’s nearly impossible for marketers to get their act together without the right tools and technologies in their arsenal. The world of marketing never stands still, and there are literally thousands of tools and innovations designed to help you automate and streamline your marketing efforts.
One of the most irritating tasks for many companies I have worked with can I have a euro? is choosing between the vast universe of tools they can use. This is where having a marketing technology stack becomes fundamental to your business’s marketing strategies.
But what is a marketing technology stack ( aka “ martech ” ) and why does your online business need one? Let’s break it down into parts:
This is a marketing jargon term you’ll definitely hear more often, if you haven’t already. At its core, a marketing technology stack is exactly what the name suggests: a set of technology-based tools that marketers and businesses use to enhance their marketing activities. But the concept is more dynamic than simply using various tools individually for isolated purposes. Marketing technologies are “stacked” together to form an integrated package of tools that allows spam data you to build seamless relationships with your customers across a number of different channels.
In addition to solving your processes, the right technology stack should also focus on the impact of your marketing activities and drive efficiency in your marketing expenditures.
Why should you invest in a marketing technology stack ?
As I said before, the “martech” space is made up of thousands of tools and technologies. The number of vendors offering the latest and greatest marketing innovations is overwhelming. Just take a look at the 2019 edition of ChiefMartech ’s report , which includes over 7,000 solutions to choose from. (To give you an idea of the market growth, ChiefMartech listed just 150 solutions just 8 years ago!)