WSI-developed website wins Outstanding Website Award at WMA 2019

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In an industry where competition is fierce, having a strong web presence can make the difference between standing out and falling behind. For Chicago real estate professional Terri Buseman, the new website designed by WSI is a real winner. And we mean that literally! The site won the Outstanding Website Award at the 2019 WebAwards. Meanwhile , Chicago-based Mikesell Digital Consulting and Napa Valley-based WSI NextGenMarketing were both recognized in this category at the prestigious global competition. Elaine Mikesell and Andreas Mueller-Schubert, along with their teams, are proud of their achievement and happy with the recognition.

The client’s objectives: stand out, attract, communicate and generate conversions

The WMA WebAwards are truly the competition that sets the netherlands whatsapp number data standard. Powered by the Web Marketing Association, these awards are the industry benchmark for excellence in website design. WSI has participated in this competition since 2007 and has been a consistent winner with 100 awards in total to date.

 

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When client Terri Buseman of Chicago approached WSI for a redesign how I do in-house consulting working with client teams of her Chicago real estate website, she began a valuable partnership. Terri Buseman is a premier real estate professional with a focus on the high-net-worth market in downtown Chicago. The client wanted to create a beautiful, information-rich, resource-rich site to attract and support diverse, high-net-worth urban customers. Terri Buseman was also looking to improve her organic search spam data rankings and attract new customers to her site. In addition, she needed a broader digital marketing and communications strategy to brand her business and generate business from her listings.

What was WSI’s offer?

The full suite of marketing services in the WSI solution included:

Identifying target purchase personas for the brand
Website Information Architecture Structure
Creating a logo and design elements for the brand
Creation of profiles for the brand on different social networks
Writing optimized content
Social media design and positioning, as well as social media engagement management
Conducting paid search campaigns (real estate specific and social media ads)
Preparing a great, resource-rich website
Implementing an Email Marketing Program
Design and production of print marketing collateral for listings (listing cards, brochures, etc.)

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