If you own a business, chances are you use email to communicate with your audience in one way or another. After all, regardless of the size of your operation, your industry, or your technical skills, email can represent a basic method of communicating with the masses. Email is used to respond to customer inquiries; share promotional coupons and news; even send payment reminders and invoices via email, all of which can substantially improve a business’s efficiencies. As a communication tool, email has become fully integrated into today’s consumer culture. Even if you personally aren’t the champion of email marketing, chances are a good number of your customers rely on it. You certainly don’t want to leave out anyone who supports your company, do you?
List of key features and functionalities for email marketing
Despite the prevalence of email, I’ve met countless business owners philippines whatsapp number data who simply don’t know how or where to start an email strategy. Often, just choosing the right email platform for their business overwhelms them so much that they can’t move forward. That’s terrible! Choosing an email platform is crucial to the success of your email marketing.
Okay, that sounds dramatic. I know. But email has the power to impact a customer’s trust in your brand . And where there’s trust, there’s often customer loyalty. So, people: email matters!
So, today we’re going to dive right into a list of features to consider when shopping for an email marketing platform, or when you want to determine whether or not your current tool is working for you. Reme why I always work in long pants in the summer too mber: no email platform fits all needs, so consider both your team’s capabilities and your unique marketing goals.
EMAIL MARKETING DESIGN:
This first set of features is all about customizability, a need that will vary spam data rom team to team. For example, if you run a small shop you’ll need basic drag-and -drop design elements . If you run a large company and prefer full control over your email design, however, you’ll need to consider features like the following.
Template library
If you don’t want to create your emails from scratch, this feature might be indispensable for you. Many platforms offer ready-made templates for newsletters, promotional announcements, or important notices, which are ready for you to simply insert your own content and photos. It’s a great tool for teams with little experience in email design.