What is Salesforce?
Salesforce is a CRM platform, and CRM (Customer Relationship Management) is a system for managing sms services customer data. By collecting and analyzing customer information, companies can develop strategies and establish automat business processes.
Salesforce focuses on three service purposes: marketing, sales, and customer service. It can be understood in terms of the three stages of interaction between enterprises and customers:
Marketing, the goal is to get more and higher-value lists → Sales, the goal is to convert potential lists into customers and increase revenue → Customer service, the goal is contract renewal and further sales.
Extend reading: Clearly analyze the three major functions of Salesforce Marketing Cloud! Essentials for enterprise digital transformation
How is LINE relevant to Salesforce?
As mention above, the value of a platform like Salesforce lies in collecting multiple aspects of data so that kaifeng remarketing it can more effectively outline and help brands analyze and predict behavior. LINE has an active population of 21 million in Taiwan. In terms of trends, having first-party data and D2C communication characteristics make brands inseparable from LINE.
Therefore, for companies with Salesforce, LINE is an indispensable part of data collection. For companies operating LINE, Salesforce can extend the value of data, help complete member profiles, and conduct more precise marketing.
MAAC, becoming the bridge between Salesforce and LINE
At this time, MAAC, the cloud platform for sending LINE messages, plays a key role in connecting Salesforce and LINE and has four major advantages.
1. Complete the connection between LINE and CRM platform
First of all, if the brand’s LINE official backend wants to connect to Salesforce, it needs to collaborate with API vendors. As LINE’s official technology partner, Crescendo Labs has rich technical experience. Its product MAAC line data has the flexibility to connect to external platforms, allowing friends to LINE’s interactive data can be successfully import into Salesforce.
2. Multiple functions and rapid integration
MAAC has multiple LINE functions: for e-commerce, there are shopping cart remarketing, product recommendation messages, and member activity grading ; for interaction, there are a variety of lottery games and event registration forms; for retail, there are beacons , invoice logins , and even Membership card. Once the brands are connect in series, they can be integrat painlessly and enjoy rich functions immediately.