Brand innovation and affordable pricing drive growth in Q2 2024, Canalys reports.
The smart personal audio market experienc a strong rebound in the second quarter of 2024, with global shipments reaching 106 million units, an increase of 10.5% year-on-year, according to the latest report from Canalys .
This growth, the highest ever for a second quarter, was driven by the wireless earphones and TWS (True Wireless Stereo) categories, which account for 77 million and 15 million units, respectively.
Mastering TWS: Innovation and Affordable Prices
The True Wireless Stereo (TWS) segment continues to lead the market, achieving a 72.6% share and annual growth of 12.6%.
Although the traditional TWS segment has shown signs of slowing down, major vendors have respond strategically with affordable pricing. Leading to sub-$50 models accounting for more than 50% of the market for the first time.
Brands seek to differentiate themselves in a competitive environment through innovation.
For example, Huawei launch the Lipstick 2, a lipstick-like device aim at women, while JBL has integrat displays into its headphone cases to ruce dependence on mobile phones.
In addition, innovations emerge kuwait whatsapp number data withartificial intelligence, such as those propos by Nothing and iFlytek, although it remains to be seen whether these features will increase usability and user experience.
The rise of open format
The open format, which includes designs such as Huawei’s clip-on and Shokz’s sports-orient products, has gain ground in both the TWS and wireless earbuds segments. Although technical barriers have limit its adoption. The combination of unique user experience and affordable pricing has resonat positively with consumers.
This boom is expect to subside over
the next 12 months, forcing brands to contact you soon submit a focus on product quality over design innovation.
Wireless Headphones: Balancing Budget and Premium Options
Wireless earphones also show signs of bz lists recovery in Q2 2024, driven by emerging players such as QCY, Baseus and Anker. Who have gain ground in the massive $50-$100 segment.