A reate relationships with people of interest to your company, recruit staff according to the profile you are looking for, invite debate on a specific topic and, in the long term, manage your company’s reputation .
Many companies in sectors such as education, travel, hotels, photography and video have successfully taken advantage of this channel. Do you want to improve your results on LinkedIn? Then you should consider this paid tool to increase the reach of your posts .
LinkedIn Ads
This is a service offered by LinkedIn to create ads on featured pages within this social network. One of its objectives is for the ads to also reach specific people or positions. In exchange, you only have to pay for the clicks you recei phone number library ve. There are 5 different places where you can place your ad:
Profile: Users will be able to view your notice when they enter another member’s profile page.
Home: In this case, people will access your ad from its main page.
Inbox: People will be able to see your ad when they check their inbox.
Results: Your ad will appear when the user performs a specific search.
Groups: In this option, the banner will appear when you access one of your groups on LinkedIn.
One of the main advantages of this service is that it allows you to segment your ads by position, job function, sector in which they work, geographic location, company size, company name, seniority, LinkedIn groups to which they belong, and even by demographic characteristics such as gender and age.
Want to set up your ads?
Then, you’ll need to think about a title of less than 25 characters , a description of less than 75 characters , and an image of 50×50 px .
Pinterest
This social network is much more visual than the previous ones and, in addition, one of t uk data he platforms whose users are more predisposed to purchase . Through it, you can generate traffic to your Online Store (only if it is linked to your Website), find out the tastes and hobbies of your target audience and evaluate the acceptance that a product or service may have.
Remember! On this social network, images have more impact digital commerce in brazil than text, so you should focus your efforts on visual content . Companies that can benefit from this are those that sell: furniture, seasonal products, photography, video, food, beauty products, health products, food, travel, sports products, among others.
Pinterest also has its own advertising tools: Buyable Pins and Promoted Pins. Here’s what they’re all about!
Buyable Pin
These buttons aim to improve the shopping experience of users by purchasing the products shown in the images. Currently, Pinterest is working with a few e-commerce platforms and among the main ones are: Shopify and Demandware . How do they work? Once the user enters your page, the Buyable Pins will be activated on all the products so that they can buy the one they want.
Promoted Pin
These pins are ads that appear depending on the content that the user views. They reach all types of audiences according to their preferences , even if they are not followers of your brand.
Pinterest Analytics
This is a way that the social network provides us to get to know users and their consumption preferences. This option analyzes what is most viewed on your profile and what images were saved , in addition to showing you data on how much traffic your site receives . It also gives you tips to improve the number of impressions you receive and thus, optimize your strategy on Pinterest.
Detailed Pin
These include additional information on the pin and are divided into 6 types. Check them out.