Did you know that mbudo offers clients content and design all in one? We have found that it is the best way to ensure a successful content strategy.
Publishing and distributing content is as important as creating it
Your company will no doubt already have a content management system (CMS), but if you’re still looking, we recommend HubSpot . This platform does it all – read our article about it!
As every content agency should know
Social media is the best way to distribute content today. However, don’t rule out newsletters, press releases, RSS feeds and other methods that are still in use. The strategy should include the distribution of owned, earned and paid media . And from mbudo, we recommend that you focus on these 4 social media KPIs .
Content should only be one part of your marketing strategy. If your emails are not part of a lead nurturing strategy , why are you spending valuable time and resources on content that doesn’t lead to a sale or customer loyalty? Marketing teacher database automation can be included in your content strategy in a number of ways, through email nurturing, chatbots, CTAs, etc. If automation is something you want to implement, make sure the content provider you choose has experience in automation. (at mbudo we are experts in defining automation workflows!)
Reporting should also be part
Of a content agency’s repertoire. We should be able to find out how many leads or clients come from a certain piece of content. We should know which content campaigns are working and which aren’t. At mbudo, we use the reporting tools built into HubSpot and ad-hoc reports to measure our content generation efforts.
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Marketing Platforms: Why Choose HubSpot
Every marketer knows that working on multiple platforms simultaneously can be difficult.
You constantly have to learn how
To navigate a new platform or software, you pay a lot of money for multiple subscriptions, and it becomes difficult to find the information, content, or reports you need. This can lead to feeling disorganized and wasting time.
Don’t worry, almost everyone in the marketing world fans data has been there… but how the world changes when we find the perfect platform! For mbudo Marketing & Ideas, that platform is HubSpot , and we are going to explain why it is the market leader in marketing platforms.
1. All in one: A simple and organized marketing platform
campaign-creators-1166998-unsplashNot only does HubSpot do inbound marketing (blogging, email, social media, analytics, etc.), but it’s also a sales, customer service, automation, and workflow platform , and acts as a CRM (Customer Relationship Management) and CMS (Content Management System). Its simple design is also a plus: you won’t be distracted by a sophisticated interface.