Companies want better results and are always looking for new strategies to increase sales, reduce costs and attract new consumers . This is all part of the process of wanting to stand out from the competition and be more successful, right?
In a digital strategy, when we talk about increasing sales or attracting new consumers, we are immediately led to the terms “ customer acquisition and retention ”. Do you know them? Can you say which of the two is more important, investing in marketing to attract consumers or retaining existing customers? Would you choose just one?
Although “both” are favorable, we know that things are not that simple. Resources are often limited and lack of knowledge prevents better strategies from being decided. But what if we told you that it is possible to reconcile a bit of “both worlds” and come up with a new plan, would you believe it?
That’s what we’ll cover in this post. Stay tuned and find out why a balanced digital strategy is more efficient than just a plan for customer acquisition or retention. And also check out some tips that will help you create a strategy for your team.
Acquisition vs. Retention
Customer acquisition is about winning telegram number list new customers. This means that the entire sales process will be focused on communication to attract an audience (through targeted content). Although most companies achieve good results through advertisements and commercials, we are already seeing some using direct marketing in the hope of sparking interest and achieving more significant sales.
Customer retention, on the other hand, has a different focus. The goal here is to strengthen the relationship with current customers, providing them with reliability so that they continue to buy products and use services. It is also the most effective way to measure brand loyalty .
Acquisition or retention: which is better?
Customer acquisition may be more what is the history of the internet and why you should know it than customer retention, but the chances of seeing sales numbers grow are also more significant. On the other hand, the retention strategy ends up being less expensive and customers are more likely to continue purchasing the company’s products or services.
Either one or the other, right? No!
The truth is that, before choosing to invest in marketing for just one of the alternatives, both options have characteristics that deserve to be taken into consideration. While customer acquisition increases sales potential , customer retention helps the company to have greater consistency in its numbers . In other words, both can contribute to the realization of projects and the possibility of expansion.
If you’re unsure about which strategy to choose, we dare say that it’s possible to create a strategy that can reconcile both worlds, without either side having to “lose out”. The best thing about combining tactics is that you’ll not only increase your number of customers, but you’ll also be on a more solid path.
Creating a sales strategy
Before anything else, you will need to cnb directory the objective of the strategy. Is it just about attracting new customers or do you also want to increase the level of satisfaction of existing customers? Do you want to increase results in the short term or do you want to project revenue for 5 or 10 years from now?
Be sure to specify the purpose of the strategy and then start directing your investment and efforts in the right direction. This will prevent you and your team from wasting their time and will help you achieve your goals.
Know your audience – define your persona
Once you have defined your objective, ask yourself who your persona is. Are they young consumers, adults… What are their interests? What are they really looking for? These questions may seem simplistic now, but in many cases, lack of knowledge is what prevents companies from achieving better results.