AI can drive more personalized outreach

“As we leverage AI to better understand our prospects’ behavior, we’re moving toward a future where sales becomes a conversation tailored to the individual, rather than a one-size-fits-all proposition,” says Leon Basin , sales executive at SlingShot ConnectionS .

Today, personalization is everywhere. When we open Netflix, we see a list of movie recommendations inspired by our viewing history. When we open an email, we’re often greeted by name. It makes sense that sales outreach would do the same

Of course, personalization at scale isn’t easy, but AI can help.

Data about a prospect, including their purchase history, online interactions, and more. This provides sales professionals with actionable insights to drive more effective conversations.

For example, Dan Tyre , Director of Sales at HubSpot, uses ChatSpot to uncover key information about prospects before reaching out to them. He says, “I use ChatSpot four personalized outreach times an hour to access information that helps in the sales process. For example, before I send an email to a prospect, I use it to find company news and what technology they use.”

“AI enables B2B marketing and sales organizations to access and leverage previously unavailable data about their buyers. With this information, companies can anticipate their customers’ needs in order to meet them,” says Matthew Bowman , VP of Global Growth and CMO at Teleperformance .

He continues, “With this information, AI-powered phone number list technology can provide a range of options, offers, and communications to guide prospects to the next step in the buyer’s journey.”

For this strategy to work, you need personalized content, which is another area where AI can help.

Showing exactly what they need at any given stage of their journey, is like having a personal  personalized outreach salesperson for each potential buyer,” says Ed Ross , consultant, speaker, and CEO of CoreAI .

Just as a personal shopper brand recognition and its impact on email marketing open rates understands your style, fit, preferences, and needs, and then recommends items accordingly, AI can “understand” a potential buyer’s preferences, stage of the buying process, and needs, and present the right content at the right time.

Ross also notes that timing is important here. Approaching a prospect too early may seem pushy or irrelevant, but approaching them too late could mean losing them to a competitor. AI helps sales reps act at the right time.

In his own words: “With AI, understanding your philippines numbers prospect involves predicting not only who will buy, but also when they will be most ready to make a purchase. This allows sales reps to be ready to deliver the right assets so that the prospect can obtain your product, solution, or service.”

Bringing sales and AI together offers the opportunity for deeper connections, sharper insights, and more personalized approaches.

As the world of sales continues to evolve, one thing is becoming increasingly clear: the most successful sales strategies will be those that leverage the best of both worlds.