you can decline your evergreen content in different formats such as blog posts , white papers , podcasts, videos, tutorials, infographics, guides and other media. This diversity. T of content type also gives you the opportunity to distribute your evergreen content through your newsletter or on social media platforms. T thus consolidating your content strategy . How to create evergreen content? As we have seen. T evergreen content increases your chances of being referenced by search engines and, thus, of attracting organic traffic to your blog.
But you still have to write your evergreen
content correctly for it to be truly effective. Tip #1: Choose switzerland phone number data the topic of your evergreen content carefully The first step to writing evergreen content is to select topics that are relevant to Internet users. To do this, you must deeply understand the needs, expectations, and problems of your target customers . Take inspiration from your personas and make a list of their questions and problems.
Answer your target audience’s questions
provide them with concrete solutions . Avoid imperative to understand whichnumerical data, dates or statistics that are likely to change over time. The goal is to address topics that will remain relevant for readers for several years. Some ideas for evergreen content If you are a business that offers eco-friendly cleaning solutions, you can, for example, offer video tutorials or blog posts with key titles such as.
How to do your ecological cleaning properly? The 5 b2b fax lead essential natural cleaning products for the home White vinegar, friend or foe? Make your own cleaning products Is your business in the prospecting field? Publish blog articles in the form of guides, tips and tricks such as: 10 tips for effective prospecting How to write a convincing prospecting email? 5 essential prospecting tools 3 Prospecting Strategies on Social Media.
Top 10 mistakes to avoid when prospecting At the same time. T identify the most popular topics on the internet and spot the themes that come up frequently on social networks. Even if an evergreen content idea is. T already widely discussed on the web, you can bring a unique perspective to it by approaching it in your own way. Tip #2: Optimize your evergreen content ideas for your site’s natural SEO The next step is to make sure that your best content is well referenced by Google and search engines.