Information on the hotel sector
Hospitality is one of the largest industries in the world, in part due to the benefits and opportunities that a career in this sector offers. Even despite the current Covid-19 pandemic, hospitality remains a vital sector for economies around the world.
Over the past two decades, the growing engagement of hospitality education with other disciplines has allowed programs to open new lines of research and share knowledge with disciplines such as gastronomic sciences.
2. The challenge of hospitality education
However, hospitality schools were already struggling to recruit students before the pandemic, which has added to the industry’s challenges:
Issues related to the pandemic, in terms of hygiene, sanitation and related procedures, crisis preparedness, etc.
Versatility and professional development of students
Rising cost of providing the practical aspects of shareholder database education, coupled with a focus on more prestigious conventional academic fields
Increased competition to recruit students and position schools and programs in the industry.
So how can your school address these challenges? The answer is Inbound Marketing.
3. Inbound Marketing and hospitality schools
Marketing is a marketing methodology focused on attracting prospects (students and parents) and guiding them through the Buyer Journey by providing relevant content and advice to help them achieve their goals.
Is the perfect strategy to attract hospitality students who are page on how users can deciding between different fields of study and training programs.
Inbound Marketing helps, assists and guides your potential customers through personalized content and communication, thus gaining their trust and converting them into customers.
4. Inbound Marketing Tactics
There are several Inbound Marketing tactics that can help hospitality schools address the challenges facing the industry:
Generate quality leads by developing Buyer Personas and qualifying prospects through Lead Scoring
Achieve a well-defined strategy and processes fans data using Lifecycle Stages, Automation and Email Nurturing
Increase online awareness through SEO , Paid Media and Content Strategy
Monetize your business with expert marketing platforms like HubSpot and metrics to measure data and ROI.
Throughout this eBook, we will develop each of these tactics. Read on.
5. Buyer Personas
Inbound Marketing uses the concept of Buyer Personas to help you attract relevant, quality leads. A Buyer Persona is a semi-fictional representation of your ideal customer, based on real customer data and market insights. Creating Buyer Personas will help you define your target audience, understand their needs, and address their problems through your offerings/services.