Increasing sales team results is the goal of every sales director, who needs to stay on top of market trends to provide the team with the tools they need to ensure scalable results . However, given an increasingly competitive scenario, how can this be done? A new concept that has been gaining visibility, collaborative selling , could be the answer.
If you’ve never heard the term, you might be wondering what collaborative selling is? Well, it’s nothing more than a paradigm shift in which the sales team also relies on information gathered from customers . In other words, the strategy consists of working in partnership with customers to find the best personalized solutions and generate greater sales success.
Continue reading and learn about 3 practices that help you adopt collaborative selling in your department and have a more innovative, effective and productive team.
3 practices to adopt Collaborative Selling in your company
Collaborative selling is the newest asia mobile number list among innovative sales teams . This is because, by working together with customers and closely addressing their real needs, sales professionals can find the exact solutions for each customer, personalizing the service as much as possible, which consequently increases the team’s chances of success.
Now that you understand a little about the concept of collaborative selling, let’s move on to the 3 practices to adopt it in your company:
1 – Create space for collaboration
It may seem a bit obvious, but it is a very important point. Make sure that you are providing space for your team, both physically and through communication channels , in order to encourage mutual collaboration.
In sales, meeting and quantum teleportation achieved for the first time using internet cables rooms, shared workspaces, and whiteboards for notes are one way to create the physical space for collaboration to happen.
When there are remote employees, or physical meetings are difficult to hold, investing in video conferencing platforms and creating virtual spaces can be the solution.
Making the most diverse communication channels possible available is a way to boost collaborative selling.
Employees equipped with the right technology tools pave the way for providing stability and continuity in all exchanges of important information, employee-to-employee, client-to-employee, and client-to-client.
lass=”yoast-text-mark” />>Based on the exchange of information made possible by this collaborative interaction , they can adopt smarter and more effective solutions, allowing the team to share information, at all times, and solve problems quickly.
2 – Connect marketing, sales and customer service teams
It is very common to hear and read cnb directory about the importance of alignment between sales and marketing teams with the aim of streamlining and increasing business effectiveness.
But what about customer service, why isn’t it mentioned in this idea of alignment?
Today, competition between corporations is directly impacted by customer experience. When these three teams work together and in balance, it is possible to generate an intelligent and consistent experience for the consumer, at all stages of contact.
A survey by SalesForce interviewed more than 6,700 consumers and buyers around the world. The results show that 84% of respondents would like. To be like people and not numbers , as this is very important for them to close a good deal.
Customers are twice as likely to see a personalized marketing campaign, whether it’s important at the time or not.
3 – The 3 teams sharing the same metrics
It’s not enough to have everything if the metrics and goals of the marketing. Sales, and service teams are not the same. Teams with different goals confuse and hinder the user experience .
Typically, companies that are more amateur or rely on outdated strategies have disconnected metrics. Marketing – Number of leads, Sales – Number of sales, and Customer Service – Resolved calls. The disconnection of these metrics pulls teams and customers in different directions.
Major brands have already recognized this flaw and prioritized the analysis of metrics across all three teams. When metrics are aligned, employees are focused on customer needs, sharing a common performance metric, and working collaboratively.