Cookie Penalties and Privacy Policy

Recently, pop-up windows with notifications about the use of cookies have often appeared on Russian and foreign websites. Why everyone is suddenly concerned about user awareness and what cookies are, we tell you in this article.

March 20

What are cookies?

Cookies are small text files with service information asia mobile number list from sites visited by the user.

Here are examples of what is stored in cookies:

personal data for authorization (for example, login, name, email, password);
user site settings (language and geodata);
the type of device from which the user accessed the site;
items in the cart and in favorites (if the user is not logged in).

Cookies do not always affect the personal data of site visitors. However, in this article we will talk specifically about “personal” cookies, which are the reason for such notifications on sites.

What are cookies for?

This data makes life easier for website developers, businesses, marketers and users themselves. Below are examples of how this happens.

Knowing how people behave on the site, where the using emojis in sms marketing click, which pages they visit more often than others, it is easier for businesses to set up targeted and contextual advertising. This helps to correctly distribute the advertising budget. For example, it is more effective to show ads for tours to Hainan to people who have already shown interest in China and travel. And it is easier for website owners to conduct analytics and transfer reports on impressions and clicks to advertisers.

Cookies make internet surfing much easier.

regulation on the use of personal data of EU residents.

Background to the GDPR

In 2015, Cambridge Analytica, a London-based political fax database consulting company, collected data on the preferences of 50 million Facebook users. This leak of personal data caused an international scandal and, among other things, served as an impetus for the adoption of the GDPR. It replaced the more lenient regulation adopted back in 1995. After that, notifications about the use of cookies appeared on EU websites, for example, like in the British online store Farfetch:

In simple terms, the GDPR requires all European companies to transparently show the user how they process information about their behavior on the site. In general, these requirements are not much different from the Russian law on personal data. The main difference is that European companies are required to inform users about a data leak within three days. In Russia, you can do without notifications and simply fix the leak as soon as possible.

Interestingly, if your site is registered in Russia, but you process the personal data of at least one person from Europe,

What are cookies?

What are cookies for?

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