Based on the information you have obtained about yourself and the market, you will be able to determine the appropriate positioning strategy for your brand and then define the most appropriate communication strategy to achieve it.
Here we present the main types of Positioning that you can choose from:
For differential advantage
If your product or service has a characteristic that strongly d phone number library ifferentiates it from its competitors , direct your marketing and communication efforts to associate that attribute with your brand.
An example of this type of positioning
A is Intel microprocessors and their Intel Inside campaign aimed at differentiating themselves from other processors. You can read more about this case here .
By price
If you perceive that the market (or a segment of it) demands lower prices and you are in a position to offer it , your positioning strategy should aim to ensure that the consumer associates your brand with the best prices .
Here is an example of a brand that positions itself by price: the Argentine chain of Supermarkets Día .
By type of competition
Chances are there are already other competitors in the market with a well-defined positioning strat data on egy. Don’t despair! This can help you and serve as a basis for defining yours. You have 2 options :
Position yourself as the challenger
If you have a great product and resources available, direct your marketing july on the včeliště blog – a month marked by autoresponders and google seo factors and communication efforts to associate your brand with those attributes that differentiate it from the competition .
This option is best if your brand has a certain reputation in a similar segment and now you want to venture into another one with a new product , since it will allow you to rely on that intangible.