2018 was undoubtedly a year marked by many events in the world of technology. Every day, new techniques, processes, and theories emerged about what the future holds. Convertible cars traveling through space, flying taxis, booster rockets returning to Earth, and much more.
But more than marveling at the potential for new technologies to develop, it’s important to stay abreast of new developments . Technological innovations arrive like a wave, and we need to learn to ride them so they don’t knock us down halfway.
Talking about trends often seems like a term strictly limited to the world of fashion and design; however, in technology and online europe cell phone number list presence, trends arrive so quickly that they often take us by surprise. To prevent this from happening to you or your business, we’ve prepared a list of the most important trends that will define 2019 in the online world.
Artificial Intelligence first Digital trends
According to Maryna Hradovich, SEMrush’s VP of Growth Strategy and Development, 2018 was the year of mobile first .
According to Hradovich, this year we learned that consumers are spending more time on their mobile devices, and because of this, it was necessary to first consider website design and responsiveness for smaller screens, different browser types, etc.
The time it takes for a website to load its information is crucial to avoiding website abandonment and also determines its ranking in Google search results.
If you’re still not up to date with mobile first, or want to learn a little more, we recommend the following article: Mobile First: What is it kpi of a contextual advertising specialist and what are the advantages of using this technique to create a website?
Following this line, the major trend in the digital world in 2019 will be to prioritize Artificial Intelligence in multiple aspects.
You may associate the concept of Artificial Intelligence with the robots we see in fiction films, which seem quite distant from our reality. However, Artificial Intelligence is much closer than you think; it’s already part of our daily lives and can be a great ally in your work .
We’ll look at some of the applications of Artificial Intelligence in 2019’s digital trends below:
Voice search
Another concept that generated a lot of buzz in 2018 was IoT ( Internet of Things).
According to this concept, the devices we use every day are connected to the internet and can help us in our daily routines. Thanks to this trend, large companies like Google and Amazon created their own voice assistants . Once connected Digital trends to the internet, they are capable of performing actions such as playing a movie on television, turning on the lights, and playing music, using voice commands.
Have you ever spoken to your Siri assistant? Or have you ever said “Ok Google” to give a command to your phone’s assistant? Well, thanks to this tool, one of the digital trends in 2019 will be voice search optimization; that is, working to position keywords that are more natural , similar to human language. An excellent strategy for japan data appearing in the top results of this new format.
You may also be interested in: What is the Internet of Things and how does it work?
Chatbots and Conversational Marketing
With the goal of better understanding users and potential customers, conversational marketing has become a valid strategy for understanding the audience of each business. Chatbots are the trend in conversational marketing in the digital world. You’ve probably heard of these famous chatbots , and if not, we have a special post about them here .
Digital marketing automation
Sending scheduled personalized emails is a good example; however, it’s nothing new. The real trend will be programmatic advertising . In other words, it involves using a specific program or software to purchase digital advertising that is effective and guaranteed to reach a specific audience.